“Sirenele” quickly became one of Romania’s most beloved film series for children, teens and families all together.
Across its three instalments — Sirenele 1: Secretul Medalionului, Sirenele 2: Insula Misterioasă, and Sirenele 3: Legenda Coroanei — the franchise captured audiences in cinemas and later found a new home on Netflix On Demand.
“Sirenele” quickly became one of Romania’s most beloved film series for children, teens and families all together.
Across its three instalments — Sirenele 1: Secretul Medalionului, Sirenele 2: Insula Misterioasă, and Sirenele 3: Legenda Coroanei — the franchise captured audiences in cinemas and later found a new home on Netflix On Demand.
our role:
Amazers Nest led the entire marketing and PR strategy for the trilogy.
We managed social media across Meta and TikTok, media partnerships, crafted and implemented newsletter strategies, and organised the key launch event.
The first milestone was the premiere of Sirenele 1 at Cinema City — a national buzz moment that set the tone for the franchise’s remarkable success.
our role:
Amazers Nest led the entire marketing and PR strategy for the trilogy.
We managed social media across Meta and TikTok, media partnerships, crafted and implemented newsletter strategies, and organised the key launch event.
The first milestone was the premiere of Sirenele 1 at Cinema City — a national buzz moment that set the tone for the franchise’s remarkable success.
the impact:
the impact:
The trilogy became more than films — it evolved into a cultural brand adored by children and parents alike.
Each release drew bigger audiences, with “Sirenele” establishing itself as a phenomenon of Romanian cinema.
Our integrated marketing strategy built the foundation for a series that is now part of Netflix’s international catalogue.
The trilogy became more than films — it evolved into a cultural brand adored by children and parents alike.
Each release drew bigger audiences, with “Sirenele” establishing itself as a phenomenon of Romanian cinema.
Our integrated marketing strategy built the foundation for a series that is now part of Netflix’s international catalogue.
