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Where It All Began.
RADIO ZU & ZU TV
Where It All Began.
RADIO ZU & ZU TV
the story
the story
Radio ZU is more than a media brand — it’s a phenomenon that shaped a generation. For me, it’s also where my love for media, storytelling, and large-scale events was born.
I was part of the marketing team from day one, growing alongside the brand and eventually leading the marketing department through one of the most dynamic decades in Romanian media.
Radio ZU is more than a media brand — it’s a phenomenon that shaped a generation. For me, it’s also where my love for media, storytelling, and large-scale events was born.
I was part of the marketing team from day one, growing alongside the brand and eventually leading the marketing department through one of the most dynamic decades in Romanian media.
our role:
Those early years were a laboratory of creativity and courage. Together with an incredible team, we built some of Romania’s most iconic media events — from Forza ZU, the biggest live music show in the country, to Orașul Faptelor Bune, ZU Media Awards, and the launch of the ZU TV music channel.
Every project was a first — a new format, a new way to connect with audiences, and a new chapter in how entertainment met emotion.

our role:

Those early years were a laboratory of creativity and courage. Together with an incredible team, we built some of Romania’s most iconic media events — from Forza ZU, the biggest live music show in the country, to Orașul Faptelor Bune, ZU Media Awards, and the launch of the ZU TV music channel.
Every project was a first — a new format, a new way to connect with audiences, and a new chapter in how entertainment met emotion.

the impact:

the impact:
Over ten years, ZU became and remains a cultural force, redefining the relationship between media and its audience. It taught me the power of creativity, consistency, and connection — values that still shape Amazers Nest today.
Because before I built brands, I learned how to build moments that move millions.
Over ten years, ZU became and remains a cultural force, redefining the relationship between media and its audience. It taught me the power of creativity, consistency, and connection — values that still shape Amazers Nest today.
Because before I built brands, I learned how to build moments that move millions.
PORTOFOLIO
PORTOFOLIO